Royal Philharmonic Orchestra

The company wanted to separate its offering to American donors to a separate website aimed at that specific market. The site had to be simple, ideally limited to one page, and easily navigable. However, as a huge amount of information had to be contained on the site, space was a challenge. We solved this issue by designing a menu that would scroll automatically to the relevant part of the page, and adding tabs for additional information on membership schemes. Structuring information under scrolling menus and tabs also allowed us to track which tabs and menu items were being used, giving us a better idea of our audience’s interests.
American Friends of the Royal Philharmonic Orchestra.
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